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As an Online Marketer, do you wish to spend more time understanding customer behavior and making smart budget optimizations?
Jaya Bhatia, 35, is a dynamic Online Marketer working for a full service marketing agency in Mumbai, India. She manages an annual marketing budget of over $150,000. She is known as the "ROI Generator" in her team and is well-respected in her industry. She enjoys spending time with her family on the weekends and examining industry trends and blogging during the evenings. Every Monday, she and her colleagues meet to prepare weekly performance reports to present to their clients.
During her analysis, the following questions frequently arise, and she has been searching for answers for months:
- How can cost data be extracted efficiently from traditional marketing channels, such as search engines, comparison engines, email and affiliates?
- How should this data be structured in a workable format so her team can spend minimal time reading and interpreting the reports?
- How can she determine what percentage of paid search revenue is being cannibalized by affiliates and comparison engines?
- What is the correlation between differing marketing channels and how are they driving final conversion?
- What is the pathing behavior of campaign visitors on the site and how does it differ from one marketing channel to another?
- Do social networks have the potential to open a new market segment for her clients?
- Other than basic click stream, on what conversion metrics she should be focusing?
- How does she efficiently distribute marketing dollars across different campaigns as more channels for customer acquisition open up?
- What percentage of online traffic is generated via offline advertising?
